They usually have a decent selection of bikes on the floor. They’re not predatory in any way as you walk in like some places where all they want is a sale. They’ll let you browse around at your own pace and only if you seem lost, or interested in anything do they come up and talk to you. They have a pretty decent selection of good helmets, and various accessories.
Not to mention they have a rewards program as well. Spend $50+ on 6 separate visits, get $50 in free store credit to be used on anything, including service. Great place to go for service where they treat your bike like their own, and answer any questions you might have. Oftentimes they quote a certain time for the service and are done prior to that time.